This project required a clean UX/UI for a fashion e-commerce site.
Our work with Espresso Fashion included a lot of research, creating many concepts and mood boards, and developing various visual designs, after which we chose three main concepts — Modern, Crystal, and Clean. These concepts were decomposed into certain metaphors, color schemes, and mood boards. Separately, we studied different shapes and styles. Our company also considered the nature of the concept, trying to understand how it can behave in different circumstances.
At the end of the project, we provided a better UI for their app which has seamless integration with their Woocommerce website.